UX RESEARCH
Hyde Park Winter Wonderland Research Study
PROJECT OVERVIEW
Empathy is critical to effective design. While designing the mobile app most of the team had never been to Winter Wonderland so I organized a trip for 3 team members to attend the event. Our goals were to better understand the event, empathize with the problems our customers faced, and gather feedback on the mobile app.
MY ROLE
UX Research Lead
TEAM
UX Researcher, Product Designer, Product Manager
SKILLS
UX Research, User Interviews, Photography, Usability Testing, Audio Recording, UX Recommendations
DATE
December 2022
EVENT OVERVIEW
Hyde Park Winter Wonderland (HPWW) is a 6-week Christmas Market that is the premier way to celebrate the holidays in London. It features a wide range of attractions, activities, entertainment, food, drinks, and more for friends and family.
HEAR FROM CUSTOMERS #1
Customers when asked “Why did you come back to Winter Wonderland?”
HEAR FROM CUSTOMERS #2
Customers when asked “Have you been to Winter Wonderland before?”
HEAR FROM CUSTOMERS #3
Customers when asked “Any thoughts on how we could improve the event?”
HEAR FROM CUSTOMERS #4
Customers when asked “Did you know there was a mobile app for Winter Wonderland?”
HEAR FROM CUSTOMERS #5
Customers when asked “What do you think of the interactive map in the mobile app?”
